William Hermon Bond was a tenant of Port Eliot Estate. His farm expanded from around 30 acres supplemented by a local milk round until the family were able to move to nearby Trerulefoot in 1942 to a larger 140 acre farm. William could see that the rapid improvement in yields were going to cause over-production and told his three sons – Jim, Hermon and Martin – that they would “farm themselves out of business”. This piece of advice would lead the Bond family to become “serial diversifiers” for the next 80 years with a variety of businesses. Today the family farm over 2000 acres in South East Cornwall growing Potatoes, a variety of serials and host the Agrii South West iFarm Trial Site.